“Life Is Beautiful” – LIB - is an international humanitarian media campaign that aims to raise funds for impoverished people living with disabilities in Vietnam. The campaign was launched in December 2009 by Vietnam Television (VTV) in partnership with the US-based nonprofit organization East Meets West Foundation (EMW).

The LIB campaign and its website is generously supported by the Ford Foundation

LIB’s  Rationale

In Vietnam, more than 5.3 million people are living with one or more types of disability, caused by birth defects, illness or injuries. Of these people, 3 million have disabilities that are suspected to be related to Agent Orange/dioxin exposure, 150,000 are children born with disabilities, and 2.5 million are living in poverty.

Vietnam’s social service agencies, international agencies, and the Vietnamese government have been making great efforts to assist people with disabilities, through medical programs that provide them corrective and therapeutic treatment, and social programs that enable them to pursue education and find employment. Their local communities use their limited resources to help ease the hardships that disabled people face. Though many good practices and models of support have been developed for this population, lack of resources limits their potential replication and expansion.

Despite their physical limitations, each disabled person has unique abilities, dreams, and hopes. Many of them possess the talent and potential to make meaningful contributions to society. With effective support, these talents can flourish.

LIB's Goals


Raise awareness within Vietnam and in the international community about the current issues faced by people with disabilities in Vietnam and the best solutions to address them; at the same time, foster a more positive attitude towards people with disabilities.

Raise funds to replicate successful program models to support 1 million impoverished people living with disabilities.