The “Life Is Beautiful” campaign is a nonprofit partnership between Vietnam Television and East Meets West Foundation with Vietnam Red Cross as the technical partner. The partners donate time, funds and expertise to the operation of the campaign to support impoverished people with disabilities in Vietnam.
This website was managed by East Meets West Foundation from 2009 to March 31, 2013. After that, it belongs to the Vietnam Television International VTV4.
East Meets West Foundation
EMW is a US based non-profit organization with a 22 year history of working in Vietnam. For over two decades, EMW has been improving the health, education, and lives of millions of disadvantaged people in Vietnam by building partnerships, developing opportunities and creating sustainable solutions.
EMW projects are known for their high quality, measurable results, and significant scale.To date, East Meets West has invested over $80 million in Vietnam and is one of the largest nongovernmental organization in Vietnam.
VTV Vietnam Television (VTV)
VTV is the national broadcaster of Vietnam with five core channels airing nationwide in Vietnam and one international channel (VTV4) broadcasting by satellite worldwide.
Besides its mission to provide information, communication, education, and entertainment, VTV has a humanitarian mission to create large media programs to generate support for impoverished people, survivors of natural disasters and victims of war.
Vietnam Red Cross Society (VRC) is the technical partner of Life Is Beautiful Campaign. VRC is a member of the International Committee of the Red Cross, Red Cross Association and Red Crescent. VRC with an extensive network of staff all over 63 provinces of Vietnam, provides assistance to disadvantaged people, including people with disabilities, and survivors of war and natural disasters. The organization provides medical care to poor people and calls upon other organizations and individuals to take part in humanitarian activities. For the Life Is Beautiful campaign, the VRC conducts need assessment of people with disabilities, and disburses donations directly to people with disabilities in 63 provinces of Vietnam.